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01. 08. 12. - 11:00

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01. 08. 12. - 11:00

Dubrovnik to model itself on Cote d'Azur as it aims for 10 month tourist season

Croatian Times

The Dubrovnik-Neretva County has presented its tourism development plan for one of Croatia's most popular tourist destinations, Dubrovnik and its surrounding areas till 2022, which will see the region modelled on the famous French Riviera.

The plan aims to see the number of over night stays in the next ten years grow by 70 per cent, occupancy rates to grow by 50 per cent, 10 to 15 thousand more beds on offer in the region and tourist spending to be up by 50 per cent. Rural tourism is also expected to experience a real boom in the new plan.

Investment in renovating existing facilities, and also in new tourist facilities and small hotels is required for the plan to be realised. "In five years Dubrovnik should become the home port for cruise ships, in six years Dubrovnik tourist offerings will be enriched by a golf course and a congress centre, whilst nearby islands Lastovo and Mljet will have marinas, The whole Dubrovnik-Neretva County will be recognised for its "authenticity and elegance"," said Miroslav Dragicevic from consulting firm Horwath, who are engaged in developing a tourist development stratergy for the Dubrovnik Tourist Board.

Dubrovnik will be known as a "Le chic" destination with a tourist season lasting ten months of the year, similar to that of the famous Cote d'Azur - the French Riviera where its surrounding areas play a big part in its tourism. Under the plan, The Peljesac region will become a wine empire, the island of Korcula will be the "Island for Life", the island of Mljet will be a "Park island", Konavle will be the rustic region, the island of Lastovo will be a getaway and Neretva will be the "Adriatic garden", writes daily newspaper Slobodna Dalmacija.

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